Why Account Engagement Platforms will Redefine Customer Engagement?


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I am sure you might have heard about customer engagement frequently these days. In present times it feels like every marketing article we see talks about customer engagement, but what does it really mean? And, better yet, how do we do it?

Customer engagement has become a buzzword for a while now. The internet is filled with articles and studies about creating ‘meaningful customer engagement’.

In today’s customer-centric world, it is no longer enough to just optimize your sales interactions. Rather, you have to consistently work to earn your customers’ loyalty and keep them engaged, especially after-sales is completed.

After all, your customers have endless options, so it’s important that they stay enthusiastic and feel supported throughout their entire experience with your brand. This is where Account Engagement Platforms or Customer Engagement Platforms come into the picture. An account engagement platform is a tool that you need to connect with customers and drive customer engagement. Let’s dive into details of what is Account Engagement Platform?


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